After working on the Mark Flood x 1017 ALYX 9SM collection in Milan earlier this year, and attending the Givenchy show, I was inspired when I returned to my studio in New York. There is such an energy around the performance and inherent humanity of fashion that I’ve been missing in my painting practice and exhibitions. Reimagining the realm of fashion, 77EAVEN will not have any clothes for sale directly, as the only way to participate is to be invited for one of these custom couture experiences. 

These 77EAVEN experiences will range from $10,000 - $100,000 depending on scope and scale. We are getting ready to invite our initial client for a 77EAVEN experience and an individual can be added to the waitlist by emailing our design studio at: info@prestondouglas.us

I became a Certified Addiction Recovery Coach earlier this year, and that process shifted my perspective on how to go about creating meaningful change in people’s lives through art. I love creating beauty, as that is what drew me into fashion and painting in the first place, but I hope to create spaces and experiences for individuals and audiences through 77EAVEN and REPURPOSED RELIGION that lead to their personal, spiritual growth.

I see REPURPOSED RELIGION as a communal version of the individualized couture 77EAVEN experiences. REPURPOSED RELIGION is a spiritual, nonreligious, immersive performance centered around dance, sound, and fashion. These events are channeled atmospheres of faith through the lens of art, that function in and through the frequency of our collective consciousness.

REPURPOSED RELIGION is the eponymous name of the 8 track album that will be played at the first events. 

This album will be released to the public January 1, 2024 - exactly one year to the day that the idea was conceived 

About Preston Douglas

Preston Douglas (b.1995) is a multidisciplinary artist who works between painting, fashion, and performance, whose work considers how these forms can create spiritual, nonreligious, atmospheres of faith for collective unity. His paintings are both remnants of performances and starting points for installations, addressing how surfaces can allude to both beauty and darkness through examining contemporary cultural conviction. His main studio is currently in LA.


As featured in:

Highsnobiety
New York Post
PAPER Magazine
NYLON
Autre Magazine
VFILES
NSS Magazine
Design Taxi
Le Mile
ArtCube - #7 on top 10 emerging artists
Out Magazine
Houston Chronicle 
Houston CityBook
Dallas Morning News
LA Times
Iris Covet Book
Vanity Teen
Daily Collector
Hunted Projects
Glasstire

I raised a small-scale, proof of concept budget for the first iteration of the REPURPOSED RELIGION performance, a 43 minute multidisciplinary performance produced by Jesse Fox Hallen of Maya Studios. Jacquelyne Jay Boe choreographed to REPURPOSED RELIGION, the eponymous name of the 8 song album, executive produced by Luke XO, with the intention of melding underground club and contemporary worship music. The garments were produced by the first 77EAVEN Chief Design Officer, Thomas Luke Johnson, who seamlessly fuses his passion for avant-garde fashion history, an unwavering commitment to detail drawn from his Japanese heritage, and an unrelenting quest to unearth the purpose woven into the very essence of the garments we created.

My goal is to produce REPURPOSED RELIGION in Paris, as a full circle moment to the year prior. This version of the performance would have a larger budget allowing for more creativity and exploration around garment design and choreographic possibilities, including a movement choir. Paris has always been the ultimate fashion week, and since I started in fashion almost 10 years ago, it only feels right to begin this new phase of my artistic journey there. I am currently looking to raise $50,000 - $100,000 to make this Paris performance a reality. 

I hope that these public performances and custom couture experiences can provide a transformative process at an integral time in people's lives.

LOCATION REFERENCE:

This is the first large scale REPURPOSED RELIGION event. 

We are starting small and scaling up. I am thinking about this project as a living, breathing, and growing entity. Each performance will expand upon the previous. 

We will eventually build up to a 14 person core, traveling movement choir and the clothing will change for each show. The music will grow and change as well. We will continue to produce these performances all around the world.

We will increase the diameter of the circle depending upon budget, venue, number of dancers and attendees.

The performance will always occur in a circle as the audience becomes part of the performance.

Message me if you are interested in sponsoring this performance. 

Your contributions are used to change people’s lives through the power of performance art. Our mission of helping others through this medium to find spirituality of their own would not be possible without the support of incredible people like you.

CURRENT OFFICIAL SPONSORS
(updated daily)



CROWN:


THIRD EYE:


HEART: 
Gainesboro Modern Museum of Contemporary Art
Cat and Wade Schmitz


SACRAL:
Rocco Arena
Arena Embroidery


SOLAR:
Bill, Holly, Gaye Lynn & Jeff


ROOT:
Zack Arnold
Robert Rambeau
Brandon Psencik
ArtCollection.io
Travis Abshire
Lateral Movement Records
The Mertensotto Family
Nuke Lorton
Ben Ma
Fred Perlberg Art Consultancy
Covington-Stone LLC
Sterling VanRy
Abrey Rubinsky
Carrie Brandsberg-Dahl
Alvaro Zegarra
George Joseph
Tony Mazurkewicz
Scott Basinger